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Verification criteria

A Verified Good Business label means someone on our team has read the evidence a business sent us and agreed that it really does support the causes listed on its profile. It is not an endorsement of the business, its products or its conduct.

What we check

  1. The claim relates to a cause we list. A contribution must clearly connect to one of our supported causes – nature, climate, animals, health, children and education, poverty and homelessness, communities, equality and inclusion, or humanitarian aid.
  2. There is evidence. Receipts, bank or charity statements, supplier or contract confirmations, certificates, published reports, photographs of work in progress, or a dated public commitment.
  3. The evidence is current. It should cover the period being claimed, usually the last 12 months.
  4. The public wording matches. The impact summary shown on the profile must say what the evidence says, with figures attributed to the business unless we confirmed them ourselves.
  5. Nothing contradicts it. We look for obvious conflicts between the claim and what is publicly known about the business.

Evidence we cannot accept

  • General statements with no detail, such as "we care about the planet".
  • Promises about future action, unless shown separately as a commitment with a date.
  • Figures or screenshots that cannot be traced back to a source.
  • Work done by someone else that the business cannot show any connection to.

Extra checks on bigger claims

Where a claim is unusually large, unusual in kind, or easy to fake, we may contact the organisation said to have benefited or look for an independent record before verifying. We decide case by case which claims need this step.

How long verification lasts

Verification is reviewed every 12 months, and the profile shows the date it was awarded and the date it renews. If the evidence runs out, the listing stays public but the label changes to Self-reported until it is renewed.

What cancels a verification

Changing a cause, an impact summary or a contribution detail cancels the previous review: the listing stays live but loses the Verified label until we review it again. We can also withdraw verification where evidence turns out to be inaccurate, misleading or out of date.

Paying for verification

Verification is a paid review, and the fee is shown before you apply. The fee pays for the time our team spends reading evidence – it does not buy the label. A business that pays and cannot show evidence is not verified, and payment never improves a business's position in search results.

Reporting a concern

If you believe a Verified Good Business label is wrong, email hello@projectwildling.org with the listing address and what you think is inaccurate. We read every report and can withdraw a label.

Not a certification

PosiSearch verification is our own review. It is not a government scheme, an accredited certification or legal advice, and businesses remain responsible for their own claims.